Café Blá is owned by Jacob Henry-Foord and Alexander Vits. Jacob is head roaster for Vits der Kaffee, Alex's roastery and café.
When Stephanie made the decision to sell Café Blá, for whom we have been roasting the coffee since its opening in 2016, I (Jacob) approached Alex with the idea of taking on the café as a joint venture, specifically with the idea of moving the Vits third wave coffee selection over to the Blá brand, thus creating a new sub-brand from Vits.
So as not to confuse the loyal Vits customers, we decided to add the tagline "Powered by Vits.coffee," seeing as the coffees are roasted in the Vits roastery by the Vits head-roaster, who also just happens to be co-owner and CEO of Café Blá.
Confused? We hope not!
Put in short: Café Blá coffee is sourced and roasted by Jacob in the Vits roastery.